Saturday 13 February 2010

Updated figures for Spotify royalties

New figures shown here from Hypebot show Spotify have a much more impressive set of subscribers building since we last heard news of their paid subscriber status:



  • 250,000 paid subscribers
  • At very roughly 10 euros each that $40-50,000 million
  • That's before revenue from ads, downloads, etc.
  • 6 million free subscribers - a drain on the balance sheets for sure
  • Ratio of paid to free subscribes 3.5 to 100
  • Ration needed to pay the labels? 10 - 12 to 100


My Spotify Royalty Calculator has been updated to demonstrate this, a basic version is now also viewable online here.

Other Spotify news:



Saturday 19 September 2009

Spotify Royalty Equations Explained

Based on the standard Spotify contract, I've done my best to explain how royalties are calculated and an estimate of what labels can be expected to be paid per stream.

Fees
  • 50% of net advertising revenue multiplied by pro rata share
  • 50% of subscription fee revenue multiplied by pro rata share

Net Advertising revenue
Pro rata share is aggregate number of plays of authorized recordings in the applicable month divided by aggregate number of plays of all audio in such month. Only plays over 30 seconds count.

Example
Artist gets 1,000 plays in a month, Spotify has 5,000,000 streams in same month (conservative guess, based on each user playing 10 songs a month)

1,000 / 5,000,000 = 0.0002

0.0002 is this artist’s Pro Rata Share

Advertiser monthly revenue = £6,833.33 (based on £82,000 a year)

£6,833.33 x 0.0002 = £1.37

Fee payable is 50% (according Spotify Standard Contract):

£1.37 / 2 = £0.68

Same example for subscriber income
£170,000 income (based on annual rate of £2,040,000) X Pro Rata Rate (0.0002) = £34

£34 / 2 = £17

Total = £17.68 per month for 1,000 plays over 30 seconds

Considerations
This number may be inflated due to the fact that in the standard contract a subscriber is defined as “€3 per month” much less than the actual £10 customers pay. The figure of £82,000 per annum from The Guardian article may be taking this into account however.

The figure of 5,000,000 plays per month is most likely very low, considering the most popular videos on YouTube get something in the region of 2,000,000 plays each per month. One source quotes 10,000,000 plays per month (http://www.techcrunch.com/2009/08/07/spotify-napster-and-the-quest-for-premium-music-dollars/) however I remain sceptical at this reviewers facts and sources however!

Friday 18 September 2009

Spotify News Resources

Some reliable articles and news reports on Spotify:

The Great Spotify Mystery - The Register
  • Labels own 30 per cent of Spotify through equity investments.

Behind the music: The real reason why the major labels love Spotify - The Guardian
  • Spotify only spent around £5,000 on marketing since 2006
  • Currently valued at $250m (according to The Register)
  • Advertising income of £82,000 PA
  • 17,000 registered users paying £10 per month (£2,040,000 PA)
  • Indy labels not inc Merlin members have no minimum “per stream” payment and receive 50% of ad revenue (based on pro rata share)
  • Sony have 5.8% equity in Spotify

Fifty Quid Bloke, meet Spotify's 14p man - The Register
  • Half million registered users by may 2009